JUXTAPOSITION 1
What is Juxtaposition?
n Placing 2 variables side by side to compare & contrast their similarities & differences.
– Popular approach in creative processes.
– Juxtapose 2 objects/words à human brain automatically associates/transfers meaning.
– Purpose: familiar à less familiar / less familiar à familiar
n Definition:
n The arrangement of two or more ideas, characters, actions, settings, phrases, or words side-by-side or, in similar narrative moments for the purpose of comparison, contrast, rhetorical effect, suspense, or character development.
n Juxtaposition (literary): Synonymous with contrast, 2 objects or, texts that oppose one another.
n Random juxtaposition: 2 random objects moving in parallel. A technique intended to stimulate creativity
Juxtaposition (literature & film)
• Arrangement of 2 opposing ideas, characters, objects, etc. side-by-side or, in similar narratives for effect.
• Purpose: to further develop the storyline or, characters.
• Applied variously to opposing emotions, abstract concepts, character traits/values, or images.
Random Juxtaposition
n Random juxtaposition, two random objects moving in parallel, a technique intended to stimulate creativity.
n A technique of lateral thinking (to develop a new way of looking at things).
n The stimulation of creativity in problem solving, design or other creative pursuit by confronting two unrelated concepts or objects.
n Usually the goal or problem to be solved on the one hand and a randomly selected object or concept on the other.
Po: Beyond Yes and No
n The basic tool of the Creative System.
n The basic primer of a revolutionary way of thinking. Edward de Bono maintains that most of us are trapped within the rigid confines of traditional thinking, limited by concepts which have developed simply for the purpose of arriving at the 'right' answer.
n Po: a device for changing our ways of thinking: a method for approaching problems in a new & more creative way.
n The basis of logical thinking is the word "no". By enabling you to reject what is wrong, it allows you to be right at each step.
n Po: a new thinking tool - but with a completely different function.
– Step outside the harsh rigidity of the YES/NO system.
– Change from the present thought pattern to creating new ideas.
